Nela transforms how India's 75,000+ real estate developers operate by replacing fragmented Excel sheets, WhatsApp workflows, and manual processes with a unified digital platform that streamlines the entire property lifecycle from lead generation to post-sale management. Targeting India's $1 trillion real estate market by 2030, Nela offers a mobile-first solution featuring automated lead-to-sale CRM, real-time inventory tracking, integrated payment collections with UPI/NEFT support, customer communication portals, sales agent dashboards, and comprehensive analytics—all designed with multi-project architecture that scales from boutique builders to large developers.

Evolved from Propertea through Supernova Venture Studio's accelerated development process, Nela achieved 60% faster time-to-market with enterprise-grade reliability through complete product architecture redesign, refined user experience across all stakeholder roles, strategic distribution planning, and optimized pricing models. Now positioned as the default real estate operating system for India's digital transformation, Nela is expanding with WhatsApp integrations, financing workflows, facility management capabilities, and regional growth into UAE, Indonesia, and Tier 2/3 Indian cities, establishing itself as the essential digital control room for modern real estate operations.